Press Room
CotterWeb Enterprises CEO, COO & VP named finalist for Ernst & Young Entrepreneur of the Year!
Ernst & Young LLP is pleased to announce today the finalists for the Ernst & Young Entrepreneur Of The Year award in the Upper Midwest.
This group of exceptional entrepreneurs was selected by an independent judging panel made up of regional business, academic and community leaders. The winners will be revealed at a gala event on June 5, 2008 at the Marriott City Center in Minneapolis.
“These finalists are the best of the best, embodying the unique spirit of entrepreneurism,” said Bill Miller, Ernst & Young Strategic Growth Markets Partner for the Upper Midwest. “They positively impact our region in a major way, through jobs, community growth and development and innovation. Ernst & Young is proud to salute them.”
WorldWinner Extends Relationship with CotterWeb
Two-year Deal with CotterWeb’s InboxDollars and SendEarnings Loyalty Marketing Sites Focuses on Increasing Player Acquisition.
WorldWinner, a leading provider of online casual game competitions, today extended its multi-year contract with CotterWeb, a leading provider of online loyalty marketing services. Through this exclusive deal, WorldWinner provides its online cash competitions through CotterWeb’s loyalty marketing sites, InboxDollars and SendEarnings. Under the terms of the agreement, InboxDollars and SendEarnings will reward members for entering WorldWinner’s online game tournaments for cash and prizes. Since gamers must register for a WorldWinner account before they can play, the partnership will have a substantial role in driving player acquisition rates.
Daren Cotter featured in Twin Cities Business' People to Watch 2008
People to Watch 2008: Twenty local executives to keep a close eye on during the coming year.
A fast-growing young company that’s gaining national attention, Mendota Heights–based CotterWeb provides clients with lists of people who actually want to receive their marketing e-mails.
Cotter says his firm has 3.9 million “members” who’ve sign up for the e-mails. His clients–including Net-Quote (an insurance-quote “engine”) and WorldWinner (online games)—are looking for consumers to do product and service testing and marketing research surveys. Those consumer-members get paid or receive other rewards for participating. Cotter touts a pay-for-performance model: His clients pay only for the responses they get.
Online marketing services is a sector dominated by the likes of Google, Yahoo, and ValueClick. But CotterWeb went from 6 to 22 employees in the past 22 months, and Cotter expects to double the size of his work force in the next year. Revenues in 2004 were $2 million; for 2007, they were projected at $11 million.
CotterWeb featured as Emerging Company in Minnesota Business
Reading Revenue: CotterWeb pays people to read email offers and targeted on-line sales pitches, and makes money when client companies pay for prospects
Would you like to use the Internet to target customers and actually get them to respond? If so, Daren Cotter has a proposition for you, one that has proven to deliver active customers to the sites of his advertisers.
It’s a fairly simple approach, really. He pays people to read email solicitations and participate in Internet projects. And he pays them again if they actually click through and participate on a site. He makes his money when a company pays him for the prospects that he brings to the site.
CotterWeb featured in Minneapolis / St. Paul Business Journal
‘Sticky’ Web business thriving
When Daren Cotter was 15 years old, he was given a choice between two birthday gifts: a car or a computer.
His ultimate choice — the computer — is in part what Cotter said inspired him to launch CotterWeb Enterprises, a firm that develops online loyalty marketing programs by paying consumers to shop online, test products, play games and perform other tasks.
Cotter began programming software in college while studying at Minnesota State University in Mankato. At the same time, he developed an interest in Internet advertising. The idea underpinnings for the company ultimately came to him in his dorm room.
“I have two core passions: entrepreneurship and technology,” he said. “I started pulling those passions together.”
Local Company Leads Charge into Next Generation of Advertising
August 24, 2007CotterWeb Enterprises discusses online marketing trends at Needham & Company Conference in NY; plans to hire 20-30 more employees.
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